Monday, 24 June 2013

Business analogies, dangerous muffins and boyfriends with roses

A weird and wonderful thing has happened in my garden and it struck me as a good analogy of my business.  The spindly peach rose bush that I replanted in the hope that it might revive itself, has spread, strengthened and flourished – and… changed colour!  It is so beautiful that I actually stop working to stare out of the window and give myself a little clap for being so horticulturally clever.  Even if only by pure accident.

Imaginative Training social media blog | WeekendWitch
These are my favourite roses

When I was Brian’s girlfriend he spent his summers in Wisbech working on a rose farm.  I thought it was funny at the time but he loved grafting those flowers; I had no idea what he was talking about, but now I understand.  Cut coloured buds are stuck onto different twigs so they can produce a sort of hybrid rose.  In my case, the original white flower was supressed in favour of the newly crafted peach one.

Well, roses need care.  Just like a business venture, you have to tend them with love, cultivate them and get rid of dead wood to encourage new growth.  If you fail to look after the bush, it can die or suckers can spring forth.  Most people chop off the suckers.  By replanting my rose then leaving it alone, the suckers actually overtook the main plant and, stemming from the original flower, they bloomed white – stronger and healthier than the peachy flower that had so tempted me in Costco.  (By the way, friends also need care, and I forgot to wish Brian happy birthday last week; hope you had a lovely day!)

I love business analogies.  This one shows that if we don’t devote the time and effort we should to our main products and services, suckers can wind their way through to change the focus of what we do.  This isn’t a bad thing.  It does reflect my business in a good way!  Circumstances meant that I neglected my plain English training for a while, allowing the social media strand to take over.  It turned out to be a fantastic thing.  That side of the business is flourishing beautifully and, just as there’s room in my garden for all colour roses, there’s capacity in my organisation for all types of training.

So I made a point of running a Plain English workshop last week.  As advertised, I took some home-made baking for the delegates.  Instead of my usual blueberry muffins I tried my hand at Nutella brownies, from a recipe someone posted on Facebook a Imaginative Training social media blog | WeekendWitchcouple of weeks ago.  I do make a point of telling people that I have no health and safety or food hygiene certificates, so when I was recently invited along to a business networking group at London Bridge, my invitation stated “bring your dangerous muffins.” It made me laugh.  (Those people are still alive!)  I’ll be offering more plain English workshops soon, muffins included!

You may have noticed that I finally have a favicon (the little icon on your Internet browser tab).  Huge thanks to Wumni, the fabulous graphic designer who heads up WeCreateMedia.  She very kindly set it up for me at the weekend after I’d spent many hours trying to do it myself and before I threw my laptop into my 1930’s deco fireplace in frustration!!  Wumni and I co-presented a workshop for start-up businesses last year; she spoke about corporate branding and I covered social media.  Together we helped set twenty emerging entrepreneurs on the road to brilliant web visibility – I love that!

Let me know if you’d like to run an in-house workshop.  Some learning, fun and a muffin will surely brighten up this dull grey summer.  ‘The more I get of you the stranger it feels; now that your rose is in bloom. A light hits the gloom on the gray.’  You can always find me here, sometimes working, sometimes picking flowers: @WeekendWitch.

Monday, 17 June 2013

Corporate branding, inappropriate behaviour and following the dream

 


A weird thing came over me on Tuesday: I had a sudden urge to clear out my wardrobes in the middle of my working day.  Trancelike, I climbed the stairs.  Then, like a woman possessed, I began a three hour tirade of climbing up and down the step ladder and chucking stuff around the room.  Amongst the treasures I recovered from the wardrobe tops was a bag of Steven’s old press cuttings.

Imaginative Training | Social Media BlogI married a child actor thinking I’d live the celebrity lifestyle.  Of course, he wasn’t a child when we met – behaves like it sometimes though!  (Oh, I am going to be in trouble…)  I posted the press cuttings on Facebook to an incredible response.  If only he’s carried on down that path…
The roads we choose in life are rarely the ones we imagine setting out on.  We begin our journey then have to make decisions at every fork or crossroads.  It was a course of snap judgements that led me away from my place at art college and, more recently, into social media consulting.


But the art dream is still there.  I’m taking part in two art exhibitions later this year with Martyn and, although I’m writing poetry to complement his paintings, my desire to be more creative is growing and I’m determined to follow that dream (one day!).  I tweet a lot about design and one of my favourite recent retweets was a branding colour chart showing corporate logos and the meanings of their colour choices.

Imaginative Training | Social Media blogI really should have purple branding – it’s the colour of imagination, creativity and good witchcraft!  Also of Cadbury’s…  And, I did, in fact, have a purple logo for fifteen years!! I only changed it last year when I created my current website, changing it then to turquoise.  This greeny-blue shade is the colour of trust and strength, bordering on the floaty hues of peace.

The lovely dress

Interestingly, a glance at my iPhone shows almost all my most used social media icons are blue: Facebook, Twitter, LinkedIn, Hootsuite, WordPress, Dropbox, Mailchimp.  So that’s ok.  It makes sense that someone who trains people to use social media effectively would also be blue.  But that’s not why I chose it.  For those of you who’ve joined me in the past year, I previously had a photo on my homepage wearing a turquoise evening dress… I simply worked the colourway around that.  No sophisticated creative concepts, just me and a dress I love!

But then again, clearing out my wardrobe proved that I have ten purple dresses!!  I also have a purple Pinterest page… So I do feel like I should go back to purple branding now…. What do you think?  I wore purple for one of my trips into London this week.  It was the hottest day of the week and the tube was sweltering.  It never ceases to amaze me that a country that limits the number of people in nightclubs for health and safety reasons, allows almost four million people a day to squash into little metal carriages with soaring temperatures and a lack of oxygen, to be plummeted up to 220 feet below street level.  It’s a disaster waiting to happen.  Again.

Anyway, on this particular purple day, the woman opposite me was indiscreetly breastfeeding and the man next to me started touching himself.  Nice.  Inappropriate behaviour always makes an interesting start to the day.   The king of purple says, “Honey I know, I know, I know times are changing; it’s time we all reach out for something new – that means you too.”  If you’re reaching for something new (not on the train!), let me help you promote it – social media marketing that gets your business noticed.  Ask me here: @WeekendWitch.

Monday, 10 June 2013

Social media games, outrageous fashion and an obsession with A Clockwork Orange

 

David Bowie Is… truly amazing!  You probably already know that I’m a huge Bowie fan as I’ve borrowed his lyrics a few times, so I expected to enjoy the exhibition at the V&A.  But I wasn’t prepared to be so completely blown away.  The dynamic and comprehensive display of artwork was superb, without even beginning to think about the music, videos and film media.  I had no idea that he was such an accomplished artist, and his impressive array of paintings gave me plenty to gasp at.
Imaginative Training social media blogArtistic examples spanning school to drug rehab period in Berlin, stage designs and page doodles show clearly the road not taken.   Had he not come from a musical family he could, perhaps, have become London’s answer to Andy Warhol.  And, in fact, it was interesting to learn about his fragile relationship with Warhol, as well as his obsession with Clockwork Orange.  (Brian recommended that book to me in 1985 and I still haven’t read it.)

I loved the original album cover artwork, the lyrics scribbled on pages torn from school-type A4 notepads and graph paper, and the many references to those who provided his inspiration. I was impressed with his total control over his ‘brand,’ art direction and attention to detail.  But mostly, I loved the incredible costumes.

On leaving the V&A and Bowie’s zany colours and outrageous garments, I headed to Earl’s Court for the Graduate Fashion Week’s gala fashion show – full of zany colours and outrageous garments!  One of my clients is a sponsor for GFW so we had super dooper catwalk seats behind Zandra Rhodes and a free pass for exclusive areas, complimentary champagne and white chocolate and raspberry organic ice cream…

My client provides strategic business Imaginative Training social media blogadvice to emerging fashion designers and helps them to create viable enterprises that don’t compromise their creativity.  He gets a great reception when he lectures, but this time the guest speaker outshone us all.  Victoria Beckham definitely attracted the highest number of students in her session on developing a fashion label.  Huge congratulations to the catwalk winners, especially Lauren Smith, whose dreamlike appliqué and paper clip designs waltzed her away with a £20,000 cheque and a contract to design a capsule range for George at Asda.

But not congratulations to Facebook! Two weeks after the social media platform updated its Scrabble app there has been nothing but complaints and upset.  My three years of accruing high and higher scores wiped out in one sweep.  My top scores – a 583 point game and highest word score: upstater, covering two triple word tiles: vanished.  All I read on Facebook for the first few days after the scrabble annihilation was people questioning why?  “If it ain’t broke…”

You may recall me telling you about exploits with Naked Scrabble Buddy (not those sort of exploits!!) but actually, it’s more than that.  As with any social media, I have secured business over the little green squares by developing a relationship with potential clients.  Social media games that allow you to interact and build relationships are valuable in any number of ways – one being business.  Another being straightforward friendship, of course – I built my friendship with the Cake Lady over the Facebook scrabble board and she is celebrating right now as I’m typing this… so, happy birthday Sharon!

Of course I should end this with David Bowie’s Fashion (turn to the left…) but I’ve used those lyrics twice already.  So instead, ‘While colour lights up your face… let’s sway – sway through the crowd to an empty space.  If you say run, I’ll run with you; if you say hide, we’ll hide.’  And if you say “please can you teach me how to use social media to market my business more effectively?” I’ll say: “Sure.”  We can chat about it here: @weekendWitch.

Monday, 3 June 2013

Casino copywriting, collaborative poetry and disco queen of the airwaves (not)

I don’t normally mention things I’ve watched on TV, but I loved the documentary on Now – that’s what I call music! Didn’t know it was Richard Branson’s baby but I remember so clearly sipping malibu and pineapple at The Clachan in Carnaby Street as Maz unwrapped the first cassette. Brian Dilly bought it for her birthday – he’s vanished into the mists of time so who knows whether he’s still dancing to Men Without Hats??
Reading through the playlist evokes so many memories (some probably best forgotten…) Getting off with Mike to Paul Young at the Ilford Palais (never good to kiss a colleague!), Marion knowing someone who knew Howard Jones, breathing the dopey air watching UB40 at the Hammersmith Palais, dancing in the bedroom to Human League (still do that!), smiling into my John Taylor mirror and pretending it was our wedding photo…
Imaginative Training | Social Media Blog
I was 18 then – and yesterday my youngest son turned 18. That’s weird. We celebrated with a fantastic night of dinner and play at the Grosvenor Casino in Gloucester Road where my networking friend Nina hosted an evening of total fun and laughter. Maybe not the most responsible family activity, but everyone had such a good time. We had lessons in Roulette and Blackjack – I managed to play without spilling my bubbly – followed by a perfect meal, then more playing. I definitely recommend it for a great night out in London. I met Nina last year through Biscotti networking mornings at the casino, and my regular-ish attendance has secured a fair amount of business – both social media training and copywriting.
My copywriting work has also landed me at the feet of a group of creative people, and I’m proud to announce that my poetry will be featured in two collaborative art exhibitions later this year! On Tuesday, I trotted along to the Mulberry Bush pub in Southbank with Martyn where we met a handful of extremely talented artists. Together, we will create a gallery full of street art, mosaics, sculpture, painting and poetry. Martyn’s painted a picture about people misbehaving and I’ll be supplying the words. I’m so excited about this – exhibiting, collaborating and working with such a great bunch of gifted and inspired artists. I’ve wanted to exhibit something, somewhere since I was about 13!!
And while we’re talking about being 13… You may have heard that a Jewish boy’s Bar Mitzvah is at age 13 – most people would get that right in a pub quiz. But fewer people are aware that this celebration recurs every seventy years – a sort of rebirth, if you like. So when a Jewish man reaches the healthy age of 83 it’s definitely cause to pop open the bubbly! And it was so lovely to celebrate Carol’s dad’s special day. Friends and family gathered to share his achievement in reaching a ripe old age; long may he continue enjoying life!
Social media blogThanks for all the comments about my second radio appearance this week, chatting to Penny Smith on BBC Radion London. No, I wasn’t tempted to sing. And yes, next time I’ll try to actually answer the questions the interviewer poses rather than something else on my mind.
As disco queen Donna says, “It made me feel proud when I heard him say: You couldn’t find the words to say it yourself. And now in my heart I know I can say what I really feel… ’cause they said it really loud, they said it on the air, on the radio whoa oh oh…“
If you can’t find the words to say it yourself, I’ll happily find them for you. Copywriting, tweeting, telling the world what you do…. Ask me here: @WeekendWitch.

Monday, 20 May 2013

Naughty pics, number one for business and the dog’s Bar Mitzvah

Some of my most prolific posts this week have been nothing to do with work at all. I belong to a Facebook group for people who grew up in this area – I haven’t moved far. I like it here. So someone irritated me by criticising the way the locality has changed since the 80s. Obviously it’s different – the demographic has shifted, housing estates have replaced some of the open spaces and streets are dirtier – no different to any other part of London.

Imaginative Training | @WeekendWitch | blogSo to demonstrate that beauty is everywhere if you just look, I posted a photo of the Victorian boating lake in our local park. Mature trees bordering duck filled dusky water reflected the early evening sunshine. The little boats bobbed under the weight of people laughing as they floated around and a long queue licked ice creams as they patiently waited their turn. I can’t remember exactly how many people liked the photo or commented on my post but it was a lot.

Things change. Geography is dynamic. And social media enables people to reconnect with the places and people they consider their roots. How fantastic that we can chat with people we didn’t know growing up – and some we did – about shared memories, joint reminiscences and long forgotten gossip. Obviously I advocate the benefits of Facebook for business, but this week has highlighted its social benefits in absolute clarity.

LinkedIn’s still my number one for business though – picked up two lovely new clients this week! One is a sensational business coach I’d connected with last year at a networking event and the other found me through a search for copywriters. As I said… the power of social media networking, eh?


Imaginative Training | @WeekendWitch | blog
With thanks to GrowingBolder.com for sharing

So continuing with the all-importantnetworking, I attended a Women in Business morning on Friday with my cousin Suzy, who recently set up an events management business. She made me laugh in the car on the way there, telling me about her latest booking – to cater for, and decorate… a dog’s Bar Mitzvah!! How funny is that?!

Angie called to tell me she’s signed up for Instagram and where am I? Well, I do have a profile there but I’ve never uploaded any pics – prefer Pinterest. Is it naughty for a social media consultant to not be posting pics on Instagram? One thing I tell my social media clients is that you don’t need to be everywhere… choose the platforms that suit you, your business and your customers. Angie also told me she reads this blog every week through Twitter. She thinks the lyrics are clever, so… this one’s for you. Remember it? “I met him at the candy store, he turned around and smiled at me – you get the picture?” Instagram picture? No. Pinterest? Yes. Or Twitter? Of course: @WeekendWitch.

(You can see all my blogs at www.imaginativetraining.com)

Monday, 13 May 2013

Radio interview, Into Darkness and a client who wouldn’t pay

Firstly, huge thanks to everyone who shared last week’s blog promoting awareness of childhood stroke. The response was overwhelming and I’m so grateful for the support I’ve received. This weekend marked the fourth anniversary of my son’s stroke, and my interview on national radio highlighted that’s it’s still difficult to talk about it subjectively – writing is definitely easier for me.
We marked the occasion with a trip to see Star Trek: Into Darkness – which was a bit bizarre, as his first stroke was the day after we’d seen the last Star Trek film. Excellent movie, of course. If you saw the photos of me in my Star Trek uniform last year on Twitter you’ll know I’m a STNG fan – not a freakish one, mind – just the normal level of liking and dressing up…
Imaginative Training | Social media blogSomething unusual and a little disconcerting happened last week: I was faced with my first non-paying client. I was kind of inclined to write off the debt as a bad day and a lesson learned. A woman who had misrepresented her position at a company (she told me she owned it!) cancelled a training session when I arrived at her office to deliver it! Now, I’m not an unreasonable person by any means. If someone has to cancel a session with me I am happy to reschedule. Never in seventeen years had I even dreamed of resorting to ‘contract discussions.’
But on this one occasion, I was so annoyed. She’d booked bespoke social media training for her team and had already rescheduled once. Had she had the decency to call or email me the evening before and admit that she had lied about her position in the firm, and confessed that she had no authority to book training, I probably would have said ok. I could have spent the day catching up on other work, writing, having lunch with Gill or dancing around my bedroom. (Yes, I’ve started doing that again – let’s hear it for Donna Summer, Sophie Ellis Bexter and Chic!)
Instead, I left home at Imaginative Training | Social media blogthe crack of dawn, drove through rush hour traffic and lugged my laptop from the parking lot, only to be told “Oh, it’s not actually my business and my boss won’t let me spend money on training, so we’ll have to leave it. I should have called you.”
I can’t abide rudeness, and for someone to simply not bother dropping a quick email was bad behaviour beyond compare. So I explained to her that no business can run that way, and I would be invoicing, as per the cancellation clause in the contract she had received (twice!)
I don’t have time to start chasing money. I’m very fortunate in that most of my clients pay promptly on receipt of the invoice so it’s never been an issue I’ve had to deal with. And I have to tell you, I didn’t feel good about the whole thing. But business is business, and how can any small business survive if clients order services then change their minds and refuse to pay? So, after ten minutes of dilly dallying, I called up a friendly and sociable guy I’d met a couple of times at networking events, and within a week the money was in my bank! Clayton Coke is polite, professional and a super person to deal with. If you find yourself in a quandary with an unpaid bill, for whatever reason, give him a call.
As Donna told us, “She works hard for the money, so hard for it honey. She works hard for the money so you better treat her right.” Well, I don’t do THAT sort of work, but I do work hard to keep my social media clients happy!! Ask me about it here, as usual: @WeekendWitch.

Monday, 6 May 2013

Childhood Stroke: a mother's story

This article supports ‘Feeling overwhelmed’ a Stroke Association report published this month.
“What??” The look of incredulous disbelief when I tell people… “My son had a stroke.”
Oliver was 13 when he complained of a vicious headache; I sent him to bed with a painkiller, unaware that at some point he had passed out dizzily on his bed. A trip to the GP the next morning proved eventful: whilst sitting in the waiting room a quarter of his vision disappeared. Oli seemed unperturbed: “I can’t see over there,” he told me, waving his hand randomly to the right. “It’s all gone black.”
Oli and me for blog1
The locum GP diagnosed migraine and sent us home with paracetamol, but I took Oli straight to casualty. Over the following months we were regular visitors to five hospitals, and at each one the staff told me: “Your mother’s intuition probably saved his life.” Whipps Cross casualty in east London has a specialist eye unit, affiliated to Moorfields. The consultant recognised a potential brain problem and ordered a CT scan. It was clear. He wasn’t satisfied. The next day Oli was admitted to the RoyalLondonHospital for tests, hours later we had our result: stroke caused by a vertebral artery dissection. The paediatrician explained it to us, one of the four major arteries in his neck had split, causing a blood clot that prevented blood flowing to his brain.

What’s a stroke?
All we previously knew of stroke was that it happened to old people. In fact, it’s a brain attack in which the blood supply to the brain is cut off, caused either by a clot, as in Oli’s case, or bleeding in the brain. Around 150,000 people have a stroke in the UK every year and 400 of these are children.
Oliver was lucky. The consequences could have been catastrophic – as we were repeatedly told three months later when a further stroke landed him in Great Ormond Street. Had we left the GP’s that day and gone home with just the paracetamol, the final stroke may well have been fatal.

Oli has made a fantastic recovery, but the trauma has left its scars on me, his mother. I’m speaking about it now, to coincide with Action on Stroke Month 2013 and the launch of the Stroke Association’s report: Feeling overwhelmed, because the emotional impact on families is still relatively forgotten during the rehab period and beyond.

Stroke can happen to people at any age and, when it’s a child, the massive emotional trauma impacts on the whole family and can be at least as devastating as the physical problems that many stroke survivors are left with. Emotional wellbeing is vital for a good recovery, both physically and mentally, and The Stroke Association’s report shows that carers can be affected equally as much as patients – in fact, for some carers, the emotional problems can get worse, not better.

251400_10150336845856255_4285587_nIt’s important, too, to remember that, in most cases, there’s a whole family affected. It can be particularly hard for siblings, especially if, as I did, the mother lives at the hospital, leaving another child or children to effectively cope alone. My older son Ben was 15 and in the middle of his all-important GCSEs when Oli fell ill. I’ll always be grateful to the wonderful bank of friends and cousins who rallied round, bringing trays of food, taking the laundry, driving him to places he needed to go.

For grandparents, too, the emotional impact is intense. The older generation mourns the loss of their peers to stroke, they can’t comprehend this cruel and sudden attack on someone so young. My own parents temporarily stopped working to provide the support we needed at that time, but not all families are lucky enough to benefit from an extended family structure.

School support
Shockwaves reverberated around the boys’ school too. They recognised the incredible strain weighing down on the whole family, and we were fortunate that they stepped up and offered extra support to both boys. They wrote to the exam board to explain the extenuating circumstances under which Ben sat his exams and, when Oli eventually returned to school, we felt confident that he would be well cared for during the day.

Meetings were held to discuss what extra assistance was deemed necessary, and Oli’s classmates were educated to recognise the signs of stroke – like the highly publicised FAST campaign:
  • Face – is it drooping?
  • Arms – can the person raise them both?
  • Speech – is it slurred?
  • Time – to call an ambulance!
Crumbling finances and family breakdowns
Our lives changed irreversibly. I stopped working to be with Oli at the hospital, and then to care for him at home, eagle-eyed and possessive to the point of making us both crazy. My husband lost his job, a hard-nosed and ignorant HR manager at his company telling him that her granddad had had a stroke and she hadn’t taken time off work… Yeah? Like that’s the same thing! He had cause to fight a legal battle for unfair dismissal, but neither the time nor the inclination. Our total focus was on Oli.

But of course the effect of this was two lost incomes and a mounting pile of debts. Imagine the pressure of crumbling financial security on top of living on a knife edge with a child you fear will collapse any moment. Families fold under far less harrowing circumstances. They can’t communicate, they can’t cope, they struggle with a new family dynamic and changed identities. Finances dissipate, everyone’s exhausted, everything breaks down.
408124_10150633017386255_1995293374_n
The new report reveals what those of us living it already know: ‘stroke causes an emotional shockwave for carers.’ It names lack of sleep as one of the key problems – imagine that as a parent! I still check my son in the middle of the night to make sure he’s breathing. It’s no wonder exhaustion compounds carers’ anxiety; when you live with a constant, overwhelming fear it infiltrates not only your daily life, but your dreams too.

The ensuing negative impact on relationships seems trivial compared to the physical battle some survivors face, yet a strong and nurturing family relationship relieves the loneliness many may face – especially if they can’t talk to each other and don’t have access to anyone professional to share their feelings with.

Building a business to work from home
We’ve been lucky; we made it through. My husband found another job and I set up my social media business – working from home and limiting myself at first to only taking on London-based clients, keeping me close to Oli. I travel around now, but it took time for me to be comfortable being out of touch for any length of time. For two years I refused to be more than a 30 minute journey from wherever Oli happened to be, and I’d take the bus to London rather than be unreachable on the underground. It’s so important for mothers to maintain their identity after a major family trauma and I’m lucky to have found a niche in the market to create a life that works for me and my family.

As Oli’s health improved I was able to expand the business. Children are resilient, and even stroke survivors may improve sufficiently for carers to regain enough independence to recoup some of the features of their ‘previous life’. It can be possible for a mother caring for a sick child to continue to work, albeit in a slightly different format to their previous career. There’s a balance there – it may be delicate, but it’s definitely there if you have the determination to find it.

So I’ve been fortunate to have built up a thriving company – creating on-line profiles for clients, training them to use social media effectively for their business or managing it for them: tweeting, blogging, posting updates, keeping them visible and well-branded across the Internet.

Our Facebook community
Somewhere along this path back to a state of ‘kind-of-normality,’ I set up a Facebook group for the parents of other child stroke survivors. I’m able to traverse that path with the odd skip and a jump now, but in the long days and nights following the initial shock I couldn’t contemplate life ever resembling its former self – or me, for that matter. Membership currently stands at 58 and it’s a forum for discussion, advice and support. An anxious parent can throw out questions relating to hospital tests, treatment, social service support or whatever they need to know, and someone will reply, day or night. People share stories of their child’s achievements too, and receive encouragement and love from our little community, brought together through tragedy and moving forward hand-in-virtual-hand towards a brighter tomorrow for our kids.

The new report
My introduction to The Stroke Association also came via social media. It’s a charity that works directly with stroke survivors and their families, along with health and social care professionals, scientists and researchers; giving people affected by stroke a better life.

Its latest report: Feeling overwhelmed, calls for psychological and emotional support to be recognised as being as important to recovery as physical rehabilitation. The team firmly believes that the emotional needs of carers must be recognised and appropriate support made available to them.
The report findings focus on adult survivors, yet with childhood stroke, the emotional impact inevitably crushes the whole family. High levels of fear of a recurrent stroke are widely reported, along with feelings of anger. Couple this with a parent’s constant self-doubt – could we have prevented it? Did we genetically cause it? – and you have a perfect recipe for depression. The Stroke Association’s point in commissioning the survey is to ensure that stroke survivors don’t feel abandoned after leaving hospital, and to push for greater availability of information and practical advice to help families cope with the onslaught of emotion that can be as crippling as the physical effects.
Today…
The Stroke Association's official pic of Oli as displayed on its website
The Stroke Association’s official pic of Oli as displayed on its website

So here we are, four years later – we’ve all survived, although no reason for the dissection that caused Oli’s stroke has become evident. He is taking his A levels and we’re so proud that he has received offers from every university he applied for; a glowing academic career looms. His dad is finally settled in a job he enjoys and his brother is studying law at uni. I’m slowly coming out of my constant state of anxiety – meditation helps. As a family we managed to stay cohesive, and the Stroke Association aims to make sure all families can do so, with whatever support they may need.

To find out more
May is Action on Stroke Month 2013. To find out more about what’s going on please click here. You can also find out more about childhood stroke here.

I tweet about stroke, as well as social media – you can usually find me here: @WeekendWitch.