Monday, 20 May 2013

Naughty pics, number one for business and the dog’s Bar Mitzvah

Some of my most prolific posts this week have been nothing to do with work at all. I belong to a Facebook group for people who grew up in this area – I haven’t moved far. I like it here. So someone irritated me by criticising the way the locality has changed since the 80s. Obviously it’s different – the demographic has shifted, housing estates have replaced some of the open spaces and streets are dirtier – no different to any other part of London.

Imaginative Training | @WeekendWitch | blogSo to demonstrate that beauty is everywhere if you just look, I posted a photo of the Victorian boating lake in our local park. Mature trees bordering duck filled dusky water reflected the early evening sunshine. The little boats bobbed under the weight of people laughing as they floated around and a long queue licked ice creams as they patiently waited their turn. I can’t remember exactly how many people liked the photo or commented on my post but it was a lot.

Things change. Geography is dynamic. And social media enables people to reconnect with the places and people they consider their roots. How fantastic that we can chat with people we didn’t know growing up – and some we did – about shared memories, joint reminiscences and long forgotten gossip. Obviously I advocate the benefits of Facebook for business, but this week has highlighted its social benefits in absolute clarity.

LinkedIn’s still my number one for business though – picked up two lovely new clients this week! One is a sensational business coach I’d connected with last year at a networking event and the other found me through a search for copywriters. As I said… the power of social media networking, eh?

Imaginative Training | @WeekendWitch | blog
With thanks to for sharing

So continuing with the all-importantnetworking, I attended a Women in Business morning on Friday with my cousin Suzy, who recently set up an events management business. She made me laugh in the car on the way there, telling me about her latest booking – to cater for, and decorate… a dog’s Bar Mitzvah!! How funny is that?!

Angie called to tell me she’s signed up for Instagram and where am I? Well, I do have a profile there but I’ve never uploaded any pics – prefer Pinterest. Is it naughty for a social media consultant to not be posting pics on Instagram? One thing I tell my social media clients is that you don’t need to be everywhere… choose the platforms that suit you, your business and your customers. Angie also told me she reads this blog every week through Twitter. She thinks the lyrics are clever, so… this one’s for you. Remember it? “I met him at the candy store, he turned around and smiled at me – you get the picture?” Instagram picture? No. Pinterest? Yes. Or Twitter? Of course: @WeekendWitch.

(You can see all my blogs at

Monday, 13 May 2013

Radio interview, Into Darkness and a client who wouldn’t pay

Firstly, huge thanks to everyone who shared last week’s blog promoting awareness of childhood stroke. The response was overwhelming and I’m so grateful for the support I’ve received. This weekend marked the fourth anniversary of my son’s stroke, and my interview on national radio highlighted that’s it’s still difficult to talk about it subjectively – writing is definitely easier for me.
We marked the occasion with a trip to see Star Trek: Into Darkness – which was a bit bizarre, as his first stroke was the day after we’d seen the last Star Trek film. Excellent movie, of course. If you saw the photos of me in my Star Trek uniform last year on Twitter you’ll know I’m a STNG fan – not a freakish one, mind – just the normal level of liking and dressing up…
Imaginative Training | Social media blogSomething unusual and a little disconcerting happened last week: I was faced with my first non-paying client. I was kind of inclined to write off the debt as a bad day and a lesson learned. A woman who had misrepresented her position at a company (she told me she owned it!) cancelled a training session when I arrived at her office to deliver it! Now, I’m not an unreasonable person by any means. If someone has to cancel a session with me I am happy to reschedule. Never in seventeen years had I even dreamed of resorting to ‘contract discussions.’
But on this one occasion, I was so annoyed. She’d booked bespoke social media training for her team and had already rescheduled once. Had she had the decency to call or email me the evening before and admit that she had lied about her position in the firm, and confessed that she had no authority to book training, I probably would have said ok. I could have spent the day catching up on other work, writing, having lunch with Gill or dancing around my bedroom. (Yes, I’ve started doing that again – let’s hear it for Donna Summer, Sophie Ellis Bexter and Chic!)
Instead, I left home at Imaginative Training | Social media blogthe crack of dawn, drove through rush hour traffic and lugged my laptop from the parking lot, only to be told “Oh, it’s not actually my business and my boss won’t let me spend money on training, so we’ll have to leave it. I should have called you.”
I can’t abide rudeness, and for someone to simply not bother dropping a quick email was bad behaviour beyond compare. So I explained to her that no business can run that way, and I would be invoicing, as per the cancellation clause in the contract she had received (twice!)
I don’t have time to start chasing money. I’m very fortunate in that most of my clients pay promptly on receipt of the invoice so it’s never been an issue I’ve had to deal with. And I have to tell you, I didn’t feel good about the whole thing. But business is business, and how can any small business survive if clients order services then change their minds and refuse to pay? So, after ten minutes of dilly dallying, I called up a friendly and sociable guy I’d met a couple of times at networking events, and within a week the money was in my bank! Clayton Coke is polite, professional and a super person to deal with. If you find yourself in a quandary with an unpaid bill, for whatever reason, give him a call.
As Donna told us, “She works hard for the money, so hard for it honey. She works hard for the money so you better treat her right.” Well, I don’t do THAT sort of work, but I do work hard to keep my social media clients happy!! Ask me about it here, as usual: @WeekendWitch.

Monday, 6 May 2013

Childhood Stroke: a mother's story

This article supports ‘Feeling overwhelmed’ a Stroke Association report published this month.
“What??” The look of incredulous disbelief when I tell people… “My son had a stroke.”
Oliver was 13 when he complained of a vicious headache; I sent him to bed with a painkiller, unaware that at some point he had passed out dizzily on his bed. A trip to the GP the next morning proved eventful: whilst sitting in the waiting room a quarter of his vision disappeared. Oli seemed unperturbed: “I can’t see over there,” he told me, waving his hand randomly to the right. “It’s all gone black.”
Oli and me for blog1
The locum GP diagnosed migraine and sent us home with paracetamol, but I took Oli straight to casualty. Over the following months we were regular visitors to five hospitals, and at each one the staff told me: “Your mother’s intuition probably saved his life.” Whipps Cross casualty in east London has a specialist eye unit, affiliated to Moorfields. The consultant recognised a potential brain problem and ordered a CT scan. It was clear. He wasn’t satisfied. The next day Oli was admitted to the RoyalLondonHospital for tests, hours later we had our result: stroke caused by a vertebral artery dissection. The paediatrician explained it to us, one of the four major arteries in his neck had split, causing a blood clot that prevented blood flowing to his brain.

What’s a stroke?
All we previously knew of stroke was that it happened to old people. In fact, it’s a brain attack in which the blood supply to the brain is cut off, caused either by a clot, as in Oli’s case, or bleeding in the brain. Around 150,000 people have a stroke in the UK every year and 400 of these are children.
Oliver was lucky. The consequences could have been catastrophic – as we were repeatedly told three months later when a further stroke landed him in Great Ormond Street. Had we left the GP’s that day and gone home with just the paracetamol, the final stroke may well have been fatal.

Oli has made a fantastic recovery, but the trauma has left its scars on me, his mother. I’m speaking about it now, to coincide with Action on Stroke Month 2013 and the launch of the Stroke Association’s report: Feeling overwhelmed, because the emotional impact on families is still relatively forgotten during the rehab period and beyond.

Stroke can happen to people at any age and, when it’s a child, the massive emotional trauma impacts on the whole family and can be at least as devastating as the physical problems that many stroke survivors are left with. Emotional wellbeing is vital for a good recovery, both physically and mentally, and The Stroke Association’s report shows that carers can be affected equally as much as patients – in fact, for some carers, the emotional problems can get worse, not better.

251400_10150336845856255_4285587_nIt’s important, too, to remember that, in most cases, there’s a whole family affected. It can be particularly hard for siblings, especially if, as I did, the mother lives at the hospital, leaving another child or children to effectively cope alone. My older son Ben was 15 and in the middle of his all-important GCSEs when Oli fell ill. I’ll always be grateful to the wonderful bank of friends and cousins who rallied round, bringing trays of food, taking the laundry, driving him to places he needed to go.

For grandparents, too, the emotional impact is intense. The older generation mourns the loss of their peers to stroke, they can’t comprehend this cruel and sudden attack on someone so young. My own parents temporarily stopped working to provide the support we needed at that time, but not all families are lucky enough to benefit from an extended family structure.

School support
Shockwaves reverberated around the boys’ school too. They recognised the incredible strain weighing down on the whole family, and we were fortunate that they stepped up and offered extra support to both boys. They wrote to the exam board to explain the extenuating circumstances under which Ben sat his exams and, when Oli eventually returned to school, we felt confident that he would be well cared for during the day.

Meetings were held to discuss what extra assistance was deemed necessary, and Oli’s classmates were educated to recognise the signs of stroke – like the highly publicised FAST campaign:
  • Face – is it drooping?
  • Arms – can the person raise them both?
  • Speech – is it slurred?
  • Time – to call an ambulance!
Crumbling finances and family breakdowns
Our lives changed irreversibly. I stopped working to be with Oli at the hospital, and then to care for him at home, eagle-eyed and possessive to the point of making us both crazy. My husband lost his job, a hard-nosed and ignorant HR manager at his company telling him that her granddad had had a stroke and she hadn’t taken time off work… Yeah? Like that’s the same thing! He had cause to fight a legal battle for unfair dismissal, but neither the time nor the inclination. Our total focus was on Oli.

But of course the effect of this was two lost incomes and a mounting pile of debts. Imagine the pressure of crumbling financial security on top of living on a knife edge with a child you fear will collapse any moment. Families fold under far less harrowing circumstances. They can’t communicate, they can’t cope, they struggle with a new family dynamic and changed identities. Finances dissipate, everyone’s exhausted, everything breaks down.
The new report reveals what those of us living it already know: ‘stroke causes an emotional shockwave for carers.’ It names lack of sleep as one of the key problems – imagine that as a parent! I still check my son in the middle of the night to make sure he’s breathing. It’s no wonder exhaustion compounds carers’ anxiety; when you live with a constant, overwhelming fear it infiltrates not only your daily life, but your dreams too.

The ensuing negative impact on relationships seems trivial compared to the physical battle some survivors face, yet a strong and nurturing family relationship relieves the loneliness many may face – especially if they can’t talk to each other and don’t have access to anyone professional to share their feelings with.

Building a business to work from home
We’ve been lucky; we made it through. My husband found another job and I set up my social media business – working from home and limiting myself at first to only taking on London-based clients, keeping me close to Oli. I travel around now, but it took time for me to be comfortable being out of touch for any length of time. For two years I refused to be more than a 30 minute journey from wherever Oli happened to be, and I’d take the bus to London rather than be unreachable on the underground. It’s so important for mothers to maintain their identity after a major family trauma and I’m lucky to have found a niche in the market to create a life that works for me and my family.

As Oli’s health improved I was able to expand the business. Children are resilient, and even stroke survivors may improve sufficiently for carers to regain enough independence to recoup some of the features of their ‘previous life’. It can be possible for a mother caring for a sick child to continue to work, albeit in a slightly different format to their previous career. There’s a balance there – it may be delicate, but it’s definitely there if you have the determination to find it.

So I’ve been fortunate to have built up a thriving company – creating on-line profiles for clients, training them to use social media effectively for their business or managing it for them: tweeting, blogging, posting updates, keeping them visible and well-branded across the Internet.

Our Facebook community
Somewhere along this path back to a state of ‘kind-of-normality,’ I set up a Facebook group for the parents of other child stroke survivors. I’m able to traverse that path with the odd skip and a jump now, but in the long days and nights following the initial shock I couldn’t contemplate life ever resembling its former self – or me, for that matter. Membership currently stands at 58 and it’s a forum for discussion, advice and support. An anxious parent can throw out questions relating to hospital tests, treatment, social service support or whatever they need to know, and someone will reply, day or night. People share stories of their child’s achievements too, and receive encouragement and love from our little community, brought together through tragedy and moving forward hand-in-virtual-hand towards a brighter tomorrow for our kids.

The new report
My introduction to The Stroke Association also came via social media. It’s a charity that works directly with stroke survivors and their families, along with health and social care professionals, scientists and researchers; giving people affected by stroke a better life.

Its latest report: Feeling overwhelmed, calls for psychological and emotional support to be recognised as being as important to recovery as physical rehabilitation. The team firmly believes that the emotional needs of carers must be recognised and appropriate support made available to them.
The report findings focus on adult survivors, yet with childhood stroke, the emotional impact inevitably crushes the whole family. High levels of fear of a recurrent stroke are widely reported, along with feelings of anger. Couple this with a parent’s constant self-doubt – could we have prevented it? Did we genetically cause it? – and you have a perfect recipe for depression. The Stroke Association’s point in commissioning the survey is to ensure that stroke survivors don’t feel abandoned after leaving hospital, and to push for greater availability of information and practical advice to help families cope with the onslaught of emotion that can be as crippling as the physical effects.
The Stroke Association's official pic of Oli as displayed on its website
The Stroke Association’s official pic of Oli as displayed on its website

So here we are, four years later – we’ve all survived, although no reason for the dissection that caused Oli’s stroke has become evident. He is taking his A levels and we’re so proud that he has received offers from every university he applied for; a glowing academic career looms. His dad is finally settled in a job he enjoys and his brother is studying law at uni. I’m slowly coming out of my constant state of anxiety – meditation helps. As a family we managed to stay cohesive, and the Stroke Association aims to make sure all families can do so, with whatever support they may need.

To find out more
May is Action on Stroke Month 2013. To find out more about what’s going on please click here. You can also find out more about childhood stroke here.

I tweet about stroke, as well as social media – you can usually find me here: @WeekendWitch.