Monday, 16 September 2013

Accountancy superstars, a Guinness world record and copywriting with love

It’s been a week for celebrations!

Firstly, I entered one of my clients for a major industry award and they’ve been shortlisted in both of the categories I submitted.  Nordens  has been named as one of the top five independent accountancy firms in Greater London.  I wrote them a brilliant application, even if I do say so myself!  They’re my accountants and I’ve worked closely with them for a long time so I wrote it with love.  One of the team – Joe – has been named as a top New Accountant in the UK – pretty impressive, huh?

They are a fantastic company – dynamic, innovative, completely customer friendly and absolutely the best at what they do.  In their bright, modern offices they have a dreaming room – how cool is that?  Their clients can lie back in deckchairs while the team comes up with creative ways to help their business grow.  I’m dreaming of lying in that yellow deckchair right now.  And best of all, they have a big bowl of chocolates on the table when you go in.

My ex-boyfriend Brian was also an accountant, but now he’s a high flyer in a software company.  I headed over to beautiful Berkshire to visit him last week.  We hadn’t spoken for a few months and it turned out that Brian has been in the press quite a few times this summer.  If you were one of the unlucky ones stuck on the M25 last month in a sweltering heatwave and seven car collision, you might remember the news reports focusing on one man, sitting alone amidst the turmoil, oblivious to the chaos around him and merrily carrying on his work in a makeshift motorway office.  That was Brian.
Imaginative Training | Social media blogIsn’t this a wonderful example of cup half full?!  While everyone else was moaning and stressing, Brian took advantage of the time he had to himself and got some quality work done!  And… his photo was picked up from Twitter and did the rounds on all the news outlets so he achieved his five minutes of fame!   Or so you’d think….

In fact, Brian’s fame spreads far further than the M25 boundary, for he is a Guinness World Record Holder!  Yes, the second celebration of the week: my ex-boyfriend is the world’s greatest achiever at a sport!!  It’s not athletics.  Nor is it cycling.  Or football.  (Although he did once punch another of my ex-boyfriends on the football pitch and laid him out flat!)  But no, it’s not for boxing either.  Brian is the world champion at Toad in the Hole, a little known game that originates in Sussex and mainly stays there.  But it’s good fun and I wasn’t too bad when I had a go last week.

And finally, today is my first born’s 21st birthday.  I’m not working this afternoon; I’ll be celebrating with a family party, a big pitcher of Pimms and a healthy selection of cream cakes.  Never mind Guinness World Records or British Accountancy Awards… it’s me that deserves an award.  My beautiful baby boy popped out after a mere 24 hours and 15 minutes of hard labour.  They say you forget the pain.  I haven’t. Happy birthday Ben, you’re an amazing son and I’m so proud of you every day.

At a huge celebration when Ben was 13, we started the dancing by whirling around the floor to this, together, mother and son – definitely a moment I treasure.  ‘I could stay awake just to hear you breathing.  Watch you smile while you are sleeping, while you’re far away and dreaming.’ 

Whether you’re dreaming in a yellow deckchair or anywhere else, if those dreams include making your business more visible using social media, call me today and I’ll make your dreams come true.

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