I did something last week that is still making me laugh when I think about it. I have to face facts: I need reading glasses. I had a meeting with someone with whom I may be embarking on a joint venture, and I asked to see examples of projects he’s created. He named one as he flashed me the Internet on his phone. Being a visual person, I focused on the image in front of me rather that the spoken word and was delighted to see it was, as he said, to do with Christmas. I smiled at the illuminated reindeer pictured galloping in the header.
Returning home, I tried to find the website on my laptop, but with no luck. I attempted many variations of the company name (including, of course, the keyword ‘Christmas’) but with no luck. Eventually I gave up and emailed him.
Now I’m wondering what other pictures I may have misinterpreted lately. If you’ve sent me one it might be a good time to resend it, and I’ll view it with my purple reading glasses on! I suppose it’s akin to proofreading – and I definitely wear glasses for that. Whenever I’m copywriting anything or creating a website to tie in with a social media package, I obviously ensure it’s word perfect before emailing over to clients.
People need documents proofread by someone else, that’s a fact. Our brain knows what it expects to see, so completely misses little mistakes. I include a section on proofreading in my Plain English Business Writing training, so people love to tell me the worst example they’ve seen. The best has to be a council in Essex where a woman sent a mailshot to 30,000 residents with the title: ‘You can count on us.’ No one proofread it. No one saw it before she pinged the send button. Lots of people saw the replies though… There should be three ‘O’s in that sentence. There were only two. (You can work it out…) That made me laugh too, even though it’s very rude.
It’s a hotbed of opportunity that’s there for the taking if you just know how. As I feel so passionate about this, between now and Chrysalis I’m offering six REDUCED PRICED one-to-one LinkedIn training sessions – completely focused on helping you achieve your business goals. If you’re based in London (or happy to travel here) and you’d like to take advantage of this short-term offer, sign-up here and I’ll contact you within 24 hours to arrange a convenient date and time.
As Bananarama said (not the one time I sat with them in a café in Carnaby Street): “It ain’t what you do it’s the way that you do it; that’s what gets results!” Want results? Book here for starters. And, as always, it’s lovely if you follow me here: @WeekendWitch.
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